Why Survey is important?
Surveys are useful in describing the characteristics of a large population. No other research method can provide this broad capability, which ensures a more accurate sample to gather targeted results in which to draw conclusions and make important decisions. USSD Survey is one of the mothods of survey. It will be explained more below:
What is the main purpose of a survey?
Surveys are used to increase knowledge in fields such as social research and demography. Survey research is often used to assess thoughts, opinions, and feelings. Surveys can be specific and limited, or they can have more global, widespread goals.
What are the advantages of a survey?
What are the 5 methods of collecting data?
- Open-Ended Surveys and Questionnaires. Opposite to closed-ended are open-ended surveys and questionnaires. ...
- 1-on-1 Interviews. One-on-one (or face-to-face) interviews are one of the most common types of data collection methods in qualitative research. ...
- Focus groups. ...
- Direct observation.
What is the best survey method?
- In-Person Interviews. In-person interviews are far the most personable approach and can create trust and cooperation from respondents. ...
- Telephone. ...
- Mailed Surveys. ...
- Online Surveys.
- USSD Survey
What is USSD Survey?
USSD, or Unstructured Supplementary Service Data, is a real-time GSM (Global System for Mobile Communications) technology that enables mobile users to interact with scripted menus sending answers to posted questions.
InTarget’s recently-released mobile research and survey USSD application can help businesses learn more about their clients using technology that resonates with people.
“USSD is a wonderful tool for research firms and can further enhance the value proposition they offer their clients,” says Herman Cremer, InTarget Chief Officer South Africa.
Client firms working directly with InTarget or through a research organisation can construct any number of questions to be posed to consumers. These could include questions relating to customer satisfaction, gender, age, location and more.
The answers would typically inform customer relationship management strategies there ensuring very positive outcomes.
The speed at which the coveted 18 to 35 year old segment interacts with mobile devices means they can answer several basic questions posed their insurance providers, financial institutions and others in literally less than 60 seconds.
“USSD-based surveys are an excellent addition to the range of offerings available from research firms and we look forward to collaborating with them and their clients,” says Cremer.
Telirco USSD Platform is ready for all of uses. One of this uses is USSD Survey.