USSD (Unstructured Supplementary Service Data) in simple terms is a GSM communication technology that facilitates the message exchanges between a mobile device and the network’s operating computer or the main application program.
Many people ask when we have smartphones, lots of applications and the Internet; so where the USSD can be placed in modern era. This question is just like this: “Ok, we have Internet, so there is no need to go to shop. We can buy everything, everywhere with the Internet.”
It is not a good idea to be dependent to one group type of channels or the Internet based ways to connect or use services. Can you imagine those times there is no Internet connection and there is no Alternative for it. Even when you need to charge the Internet, you should have Internet!!
USSD works on most mobile devices i.e. standard phones, feature phones and smart phones without the need to install any app, program or access to mobile data.
Here are some good uses of USSD, as a channel:
Aside from the widely known uses like paying utility bills, crediting airtime and transferring money, USSD technology can applied in many other cases. Below are some use case examples on how Telirco can assist your organization or business to integrate USSD technology to benefit your customers.
- Conducting Polls or Surveys
USSD is the ideal platform to use to easily poll subscribers on an infinite variety of issues. Companies can send basic marketing surveys and questionnaires that can be immediately answered users, providing customer feedback cost-effectively and reliably.
- Content and Update Portal
Commercial companies can use USSD technology to provide users with paid content such as news, sports, and weather information. As a result, this promotes data accuracy and better customer service.
There are lots of business use cases for USSD, we will write about them here.